Monday, January 31, 2011

Toothbrush Redesign

The “Miswak,” a teeth cleaning twig used throughout the Muslim world in lieu of modern toothbrush models, gets updated packaging for Western markets courtesy of School of Visual Arts student Leen Sadder.

Traditionally, the Miswak’s bark is chewed off to expose the brush-like fibers underneath, but for commercial purposes, Sadder opted to include a lid that doubles as a tip-trimmer.

Sadder promotes “THIS” as a “biodegradable alternative to the Western teeth cleansing routine.”